Gerald W. Greenfield, PhD, Psychologist in Madison
Are you looking for someone who is easy to talk to, a therapist who will listen to you attentively, supportively, and non-judgmentally - and offer helpful feedback? Are you looking for help with marital or relationship problems? Or for problems with depression, anxiety, anger, self-esteem, a bad childhood, or alcohol problems? I'm a licensed psychologist who has helped people with these and other problems for over 20 years (see "Specialties" and "Issues," below). Whatever your problems are - individual and/or relationship issues - I offer understanding, compassion, new perspectives, and new ways to cope with challenges.
I typically encourage enhanced attention to people's feelings and thoughts, and how they affect each other. With couples, I emphasize respectful understanding of each person's viewpoint, addressing blame and defensiveness that often fuel relationship conflict, and slowing down and enhancing communication. I have limited evening availability.
In contrast to a big clinic, I am an independent practitioner with a private waiting room and office that overlook a peaceful courtyard. Contact me by leaving a private voicemail message at 608-271-8799. I will call you back directly, typically the same day or next business day.
Call Gerald W. Greenfield for a free phone consultation now - (608) 271-8799


  • Years in Practice: 20+ Years
  • School: University of Colorado
  • Year Graduated: 1988
  • License No. and State: 1416-057 Wisconsin


  • Avg Cost (per session): $130 - $150
  • Sliding Scale: Yes
  • Accepts Insurance: Yes
  • Accepted Payment Methods: Mastercard, Visa

Accepted Insurance Plans
  • AHC
  • Aetna
  • Alliance
  • BlueCross and BlueShield
  • Cigna
  • HealthEOS
  • Multiplan
  • WEA
  • WPPN
  • WPS
  • WellPoint
  • Out of Network
Verify your health insurance coverage when you arrange your first visit.


  • Relationship Issues
  • Depression
  • Alcohol Abuse


  • Addiction
  • Anger Management
  • Anxiety
  • Behavioral Issues
  • Bipolar Disorder
  • Chronic Pain
  • Coping Skills
  • Divorce
  • Domestic Abuse
  • Domestic Violence
  • Drug Abuse
  • Eating Disorders
  • Emotional Disturbance
  • Family Conflict
  • Gambling
  • Grief
  • Internet Addiction
  • Life Coaching
  • Obesity
  • Parenting
  • Peer Relationships
  • Self Esteem
  • Sexual Abuse
  • Sexual Addiction
  • Substance Abuse
  • Trauma and PTSD
  • Video Game Addiction
  • Weight Loss

Mental Health

  • Impulse Control Disorders
  • Mood Disorders


  • Bisexual
  • Gay
  • Lesbian

Client Focus


  • Adults
  • Elders (65+)


  • Bisexual Clients
  • Gay Clients
  • Heterosexual Clients
  • Lesbian Clients

Treatment Approach

Treatment Orientation

  • Cognitive Behavioral (CBT)
  • Eclectic
  • Emotionally Focused
  • Mindfulness-based (MBCT)
  • Psychodynamic


  • Individuals
  • Couples
Last Modified: 07 Jun 2017
Gerald W. Greenfield, PhD, Psychologist in Madison

Gerald W. Greenfield

Psychologist, PhD